Madri Excepcional Lager Beer 24 x 440 ml (cans)
About this deal
The ROI HSE Low Risk Guidelines are less than 17 standard drinks in a week for men and less than 11 standard drinks in a week for women According to Brown, this is a common strategy: ‘If you’ve got the distribution points, you can copy somebody else’s brand, not have that brand in your distribution, and say, “But this one’s just as good.”’ Spicy. Madri Excepcional is a light lager from Madrid, Spain. Hitting the UK in 2021 this joint venture between Molson Coors and La Sagra brewery has been a huge success. With this official Madri beer glass, you can indulge yourself in a little taste of Spain.
What is Madrí Lager? And Why is it Suddenly in Every British Pub?
The traditional Madri beers such as the pilsner are brewed in Toledo in the La Sagra brewery, but the Excepcional is done by Coors. What Does Madrí Excepcional Taste Like? That was exactly the same month that Manchester Evening News reported on the new beer that was ‘everywhere’ in the UK, and the Irish Mirror asked whether the new lager that the UK was ‘obsessed’ with was about to ‘take over’ Irish pubs too. It was the same month that LADbible sent out its Madrí lager appreciation tweet with no explanation whatsoever. This received nearly 13,000 likes and rather a lot of suspicious comments. One said: ‘I’m increasingly convinced it’s a marketing tool for something else and not a real lager.’Situated between Toledo and Madrid, La Sagra sits in a unique area of Spain, which is historically a melting pot of different cultures and tastes. This philosophy of “fusion” has been integral to the creation of Madri Excepcional.
Madri Excepcional Cans | Morrisons
I have tried a few cans and I can honestly say that I like the lager. It’s just like you’d expect from a lager, and has that nice crisp lager taste.
Good to know
Madrí Excepcional aims to capture “El alma de Madrid” or “The Soul of Madrid” and has all the taste characteristics of a modern European-style lager. The crisp, clean and refreshing liquid is full of flavour and aroma at 4.6% ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish.